2011年10月20日星期四

It is hard to imagine something

It is hard to imagine something as "American" as stock car racing fading away, but it may be that the process will be more of a gradual metamorphosis than a quick change. The only good advice on this one is: Stay tuned!This article provided by Scott McQuarrie for EZWatch Pro Video Surveillance, a leading provider of security cameras and video security systems for any application. Car guys, it seems, like all kinds of car races, regardless of their own auto's Nike Requin,pedigree.Change may comeWith the proliferation of cable channels and Internet offerings, the import tuner crowd is starting to get TV and screen time of its own. Around the world, as a matter of fact, NASCAR races are now broadcast in more than 150 nations, and a serious global expansion plan seeks to build international fan support even more.Headquartered in Daytona Beach, Florida, NASCAR also maintains offices in four North Carolina cities (Charlotte, Mooresville, Concord and Conover) as well as New York City, Los Angeles,Air Max 90 Femme Pas Cher Arkansas, Toronto and Mexico City. And most are looking in one direction.That direction, of course, is Japan. In fact, all told NASCAR sanctions over 1,500 races at over 100 tracks in 38 states, Canada and Mexico.After its birth in February 1949 as a regional entertainment promoter in the South, NASCAR grew to become the second most popular pro sport in terms of television ratings in the U.S. It was a bit confusing for advertisers and research firms, who thought it somewhat counterintuitive.Further research, done in the early 2000s, revealed the reason. More precisely, Japanese cars, many of which are built right here in the U.S. The numbers for NASCAR are still solid, but advertisers and auto industry observers are still watching for the viewership changes that they know are coming. But despite this generational move, NASCAR events continued to grow in popularity, especially on TV. There are no import tuner races in the cards, and no one is planning TV or web coverage of the various tuner-parts conventions, so it remains to be seen what kind of programming could compete with the NASCAR races.NASCAR is still safely atop the heap as far as televised motorsports. NASCAR sponsors 17 of the top 20 sporting events (measured by attendance) in the U.S., and its 70+ million fans spend more than $2 billion a year on NASCAR-licensed products.Dedicated fansAdvertising professionals consider auto-sports fans the most brand-loyal out of all sports, which is the real, dollar-and-cents rationale for Fortune 500 companies sponsoring NASCAR more than they do any other sport, anywhere in the world. Today it is outpaced only by the National Football League. The National Association for Stock Car Auto Racing (NASCAR) is the premier sanctioning organization for motorsports in America. The three largest racing series itNike Shox Rival Femme oversees are the NEXTEL Cup, the Busch Series and the Craftsman Truck Series, but it also oversees NASCAR Regional Racing, the Whelen Modified Tour and the Whelen All-American Series. In recent years, NASCAR teamed with the Universal Technical Institute (UTI) to open a trade school, the NASCAR Technical Institute, in North Carolina, where it provides state-of-the-art training to would-be NASCAR mechanics.Car cultures new and oldIn the 1990s, a new kind of car fan arrived on the scene, the "import tuner." Young men 18 to 30 years old, it was said, were starting to turn away from "Detroit iron" to the Hondas, Toyotas and Nissans that were easier (and cheaper) to "mod" (modify). A certain fraction of America's young car buffs were buying and customizing different cars than their older brothers, but there were no competitive events on TV for them to turn to other than NASCAR and a few SCCA (Sports Car Club of America) races. The next few years are critically important, however, as the convergence of TV and Internet continues to change the viewing landscape. The EZWatch Pro brand has come to stand for world-class expertise in electronic security, video surveillance and the myriad technologies involved in both fields. From small business to gigantic international airports, there is an EZWatch Pro solution to meet any and every business, school and government security challenge..

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